Facing post COVID-19 era, what is really important for Ecuadorian SMEs?

<jats:p> Small and medium-sized enterprises (SMEs) have to face the time post COVID-19. The pandemic impacted the SMEs with great force worsening the well-known situation of lack of resources and its tendency to disappear in the very early years of existence. This systemic crisis jeopardizes SMEs in many ways and it is necessary to find ways to emerge and survive from this crisis. This manuscript conducts a literature study on more than 100 manuscripts that present recommendations from McKinsey & Company for SMEs to face post-pandemic time. Through the application of the entropy-weight coefficient method this paper finds priorities from Ecuadorian SMEs out of essential elements proposed at the literature review, to introducing at the managing process to face post COVID-19 era. </jats:p>