Contribution margin and quantity matrix to analyze the product portfolio in the context of SMEs. Criticism of the BCG matrix and its alternatives

GARCIA VIDAL, GELMARGELMARGARCIA VIDALSANCHEZ RODRIGUEZ, ALEXANDERALEXANDERSANCHEZ RODRIGUEZPEREZ CAMPDESUÑER, REYNER FRANCISCOREYNER FRANCISCOPEREZ CAMPDESUÑERMARTÍNEZ VIVAR, RODOBALDORODOBALDOMARTÍNEZ VIVAR2024-11-062024-11-062023-09-0610.1080/23311975.2023.2233272https://cris.ute.edu.ec/handle/123456789/497Contribution margin and quantity matrix to analyze the product portfolio in the context of SMEs. Criticism of the BCG matrix and its alternativestext::journal::journal article