Experimenting Through Neuromarketing to Measure the Impact of Spanish Cultural Heritage

GARZON PAREDES, ALEXIS RAULALEXIS RAULGARZON PAREDESMarcelo Royo-Vela2024-11-182024-11-182020-11-209789813342590978981334260610.1007/978-981-33-4260-6_34https://cris.ute.edu.ec/handle/123456789/696Experimenting Through Neuromarketing to Measure the Impact of Spanish Cultural Heritagetext::book::book part